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Results: 1
Product knowledge and product involvement as moderators of the effects of information on purchase decisions: A case study using the Perfect Information Frontier Approach
Authors:
Bei, LT Widdows, R
Citation:
Lt. Bei et R. Widdows, Product knowledge and product involvement as moderators of the effects of information on purchase decisions: A case study using the Perfect Information Frontier Approach, J CONSUM AF, 33(1), 1999, pp. 165-186
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