Citation: Chen, Zoey et Berger, Jonah, How Content Acquisition Method Affects Word of Mouth, Journal of consumer research JCR;Consumer research , 43(1), 2016, pp. 86-102
Citation: Bellezza, Silvia et Berger, Jonah, Trickle-Round Signals: When Low Status Is Mixed with High, Journal of consumer research JCR;Consumer research , 47(1), 2020, pp. 100-127
Authors:
Bhattacharjee, Amit
Berger, Jonah
Menon, Geeta
Citation: Bhattacharjee, Amit et al., When Identity Marketing Backfires: Consumer Agency in Identity Expression, Journal of consumer research JCR;Consumer research , 41(2), 2014, pp. 294-309
Citation: Weingarten, Evan et Berger, Jonah, Fired Up for the Future: How Time Shapes Sharing, Journal of consumer research JCR;Consumer research , 44(2), 2017, pp. 432-447
Citation: Berger, Jonah et Iyengar, Raghuram, Communication Channels and Word of Mouth: How the Medium Shapes the Message, Journal of consumer research JCR;Consumer research , 40(3), 2013, pp. 567-579
Citation: Chen, Zoey et Berger, Jonah, When, Why, and How Controversy Causes Conversation, Journal of consumer research JCR;Consumer research , 40(3), 2013, pp. 580-593
Citation: Sela, Aner et al., How Self-Control Shapes the Meaning of Choice, Journal of consumer research JCR;Consumer research , 44(4), 2017, pp. 724-737
Citation: Packard, Grant et Berger, Jonah, How Concrete Language Shapes Customer Satisfaction, Journal of consumer research JCR;Consumer research , 47(5), 2021, pp. 787-806