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Results: 1-11 |
Results: 11
Does Time of Day Affect Variety-Seeking?
Authors: Gullo, Kelley Berger, Jonah Etkin, Jordan Bollinger, Bryan
Citation: Gullo, Kelley et al., Does Time of Day Affect Variety-Seeking?, Journal of consumer research JCR;Consumer research , 46(1), 2019, pp. 20-25
How Content Acquisition Method Affects Word of Mouth
Authors: Chen, Zoey Berger, Jonah
Citation: Chen, Zoey et Berger, Jonah, How Content Acquisition Method Affects Word of Mouth, Journal of consumer research JCR;Consumer research , 43(1), 2016, pp. 86-102
Trickle-Round Signals: When Low Status Is Mixed with High
Authors: Bellezza, Silvia Berger, Jonah
Citation: Bellezza, Silvia et Berger, Jonah, Trickle-Round Signals: When Low Status Is Mixed with High, Journal of consumer research JCR;Consumer research , 47(1), 2020, pp. 100-127
When Identity Marketing Backfires: Consumer Agency in Identity Expression
Authors: Bhattacharjee, Amit Berger, Jonah Menon, Geeta
Citation: Bhattacharjee, Amit et al., When Identity Marketing Backfires: Consumer Agency in Identity Expression, Journal of consumer research JCR;Consumer research , 41(2), 2014, pp. 294-309
Fired Up for the Future: How Time Shapes Sharing
Authors: Weingarten, Evan Berger, Jonah
Citation: Weingarten, Evan et Berger, Jonah, Fired Up for the Future: How Time Shapes Sharing, Journal of consumer research JCR;Consumer research , 44(2), 2017, pp. 432-447
The Influence of Product Variety on Brand Perception and Choice
Authors: Berger, Jonah Draganska, Michaela Simonson, Itamar
Citation: Berger, Jonah et al., The Influence of Product Variety on Brand Perception and Choice, Marketing science , 26(4), 2007, pp. 460-472
Communication Channels and Word of Mouth: How the Medium Shapes the Message
Authors: Berger, Jonah Iyengar, Raghuram
Citation: Berger, Jonah et Iyengar, Raghuram, Communication Channels and Word of Mouth: How the Medium Shapes the Message, Journal of consumer research JCR;Consumer research , 40(3), 2013, pp. 567-579
When, Why, and How Controversy Causes Conversation
Authors: Chen, Zoey Berger, Jonah
Citation: Chen, Zoey et Berger, Jonah, When, Why, and How Controversy Causes Conversation, Journal of consumer research JCR;Consumer research , 40(3), 2013, pp. 580-593
How Self-Control Shapes the Meaning of Choice
Authors: Sela, Aner Berger, Jonah Kim, Joshua
Citation: Sela, Aner et al., How Self-Control Shapes the Meaning of Choice, Journal of consumer research JCR;Consumer research , 44(4), 2017, pp. 724-737
How Concrete Language Shapes Customer Satisfaction
Authors: Packard, Grant Berger, Jonah
Citation: Packard, Grant et Berger, Jonah, How Concrete Language Shapes Customer Satisfaction, Journal of consumer research JCR;Consumer research , 47(5), 2021, pp. 787-806
Positive Effects of Negative Publicity: When Negative Reviews Increase Sales
Authors: Berger, Jonah Sorensen, Alan T. Rasmussen, Scott J.
Citation: Berger, Jonah et al., Positive Effects of Negative Publicity: When Negative Reviews Increase Sales, Marketing science , 29(5), 2010, pp. 815-827
Risultati: 1-11 |