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Citation: Bala, Ram et al., Offering Pharmaceutical Samples: The Role of Physician Learning and Patient Payment Ability, Marketing science , 32(3), 2013, pp. 522-527

Authors: Bala, Ram Bhardwaj, Pradeep Chintagunta, Pradeep K.

Citation: Bala, Ram et al., Pharmaceutical Product Recalls: Category Effects and Competitor Response, Marketing science , 36(6), 2017, pp. 931-943