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Citation: Bhattacharjee, Amit et Mogilner, Cassie, Happiness from Ordinary and Extraordinary Experiences, Journal of consumer research JCR;Consumer research , 41(1), 2014, pp. 1-17

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Citation: Bhattacharjee, Amit et al., When Identity Marketing Backfires: Consumer Agency in Identity Expression, Journal of consumer research JCR;Consumer research , 41(2), 2014, pp. 294-309