Citation: Bhattacharjee, Amit et Mogilner, Cassie, Happiness from Ordinary and Extraordinary Experiences, Journal of consumer research JCR;Consumer research , 41(1), 2014, pp. 1-17
Authors:
Bhattacharjee, Amit
Berger, Jonah
Menon, Geeta
Citation: Bhattacharjee, Amit et al., When Identity Marketing Backfires: Consumer Agency in Identity Expression, Journal of consumer research JCR;Consumer research , 41(2), 2014, pp. 294-309