Authors: Romero, Marisabel Biswas, Dipayan

Citation: Romero, Marisabel et Biswas, Dipayan, Healthy-Left, Unhealthy-Right: Can Displaying Healthy Items to the Left (versus Right) of Unhealthy Items Nudge Healthier Choices?, Journal of consumer research JCR;Consumer research , 43(1), 2016, pp. 103-112

Authors: Biswas, Dipayan Szocs, Courtney Krishna, Aradhna Lehmann, Donald R.

Citation: Biswas, Dipayan et al., Something to Chew On: The Effects of Oral Haptics on Mastication, Orosensory Perception, and Calorie Estimation, Journal of consumer research JCR;Consumer research , 41(2), 2014, pp. 261-273

Authors: Biswas, Dipayan Szocs, Courtney Abell, Annika

Citation: Biswas, Dipayan et al., Extending the Boundaries of Sensory Marketing and Examining the Sixth Sensory System: Effects of Vestibular Sensations for Sitting versus Standing Postures on Food Taste Perception, Journal of consumer research JCR;Consumer research , 46(4), 2019, pp. 708-724