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Citation: Bonfrer, André et Drèze, Xavier, Real-Time Evaluation of E-mail Campaign Performance, Marketing science , 28(2), 2009, pp. 251-263

Authors: Braun, Michael Bonfrer, André

Citation: Braun, Michael et Bonfrer, André, Scalable Inference of Customer Similarities from Interactions Data Using Dirichlet Processes, Marketing science , 30(3), 2011, pp. 513-531