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Results: 1
The impact of firm introductory strategies on consumers' perceptions of future product introductions and purchase decisions
Authors:
Boone, DS Lemon, KN Staelin, R
Citation:
Ds. Boone et al., The impact of firm introductory strategies on consumers' perceptions of future product introductions and purchase decisions, J PROD INN, 18(2), 2001, pp. 96-109
Risultati:
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