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Make, Buy, or Ally? Choice of and Payoff from Announcements of Alternate Strategies for Innovations
Authors:
Borah, Abhishek Tellis, Gerard J.
Citation:
Borah, Abhishek et J. Tellis, Gerard, Make, Buy, or Ally? Choice of and Payoff from Announcements of Alternate Strategies for Innovations, Marketing science , 33(1), 2014, pp. 114-133
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