Authors: Law, S Braun, KA

Citation: S. Law et Ka. Braun, I'll have what she's having: Gauging the impact of product placements on viewers, PSYCHOL MAR, 17(12), 2000, pp. 1059-1075

Authors: Braun, KA

Citation: Ka. Braun, Postexperience advertising effects on consumer memory, J CONSUM R, 25(4), 1999, pp. 319-334

Authors: Braun, KA Loftus, EF

Citation: Ka. Braun et Ef. Loftus, Advertising's misinformation effect, APPL COGN P, 12(6), 1998, pp. 569-591