Citation: Braun, Michael et Bonfrer, André, Scalable Inference of Customer Similarities from Interactions Data Using Dirichlet Processes, Marketing science , 30(3), 2011, pp. 513-531
Citation: Braun, Michael et W. Moe, Wendy, Online Display Advertising: Modeling the Effects of Multiple Creatives and Individual Impression Histories, Marketing science , 32(5), 2013, pp. 753-767
Citation: Braun, Michael et A. Schweidel, David, Modeling Customer Lifetimes with Multiple Causes of Churn, Marketing science , 30(5), 2011, pp. 881-902