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Results: 2
Bayesian Analysis of Hierarchical Effects
Authors:
Chandukala, Sandeep R. Dotson, Jeffrey P. Brazell, Jeff D. Allenby, Greg M.
Citation:
R. Chandukala, Sandeep et al., Bayesian Analysis of Hierarchical Effects, Marketing science , 30(1), 2011, pp. 123-133
Market Share Constraints and the Loss Function in Choice-Based Conjoint Analysis
Authors:
Gilbride, Timothy J. Lenk, Peter J. Brazell, Jeff D.
Citation:
J. Gilbride, Timothy et al., Market Share Constraints and the Loss Function in Choice-Based Conjoint Analysis, Marketing science , 27(6), 2008, pp. 995-1011
Risultati:
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