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Citation: S. Isaac, Mathew et R. Brough, Aaron, Judging a Part by the Size of Its Whole: The Category Size Bias in Probability Judgments, Journal of consumer research JCR;Consumer research , 41(2), 2014, pp. 310-325

Authors: Brough, Aaron R. Wilkie, James E. B. Ma, Jingjing Isaac, Mathew S. Gal, David

Citation: R. Brough, Aaron et al., Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption, Journal of consumer research JCR;Consumer research , 43(4), 2016, pp. 567-582