Citation: S. Isaac, Mathew et R. Brough, Aaron, Judging a Part by the Size of Its Whole: The Category Size Bias in Probability Judgments, Journal of consumer research JCR;Consumer research , 41(2), 2014, pp. 310-325
Authors:
Brough, Aaron R.
Wilkie, James E. B.
Ma, Jingjing
Isaac, Mathew S.
Gal, David
Citation: R. Brough, Aaron et al., Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption, Journal of consumer research JCR;Consumer research , 43(4), 2016, pp. 567-582