Authors:
Connell, Paul M.
Brucks, Merrie
Nielsen, Jesper H.
Citation: M. Connell, Paul et al., How Childhood Advertising Exposure Can Create Biased Product Evaluations That Persist into Adulthood, Journal of consumer research JCR;Consumer research , 41(1), 2014, pp. 119-134
Citation: Bastos, Wilson et Brucks, Merrie, How and Why Conversational Value Leads to Happiness for Experiential and Material Purchases, Journal of consumer research JCR;Consumer research , 44(3), 2017, pp. 598-612