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Results: 2
Assessing the Bias of Preference, Detection, and Identification Measures of Discrimination Ability in Product Design
Authors: Buchanan, Bruce Henderson, Pamela W.
Citation: Buchanan, Bruce et W. Henderson, Pamela, Assessing the Bias of Preference, Detection, and Identification Measures of Discrimination Ability in Product Design, Marketing science , 11(1), 1992, pp. 64-75
The BB/NBD + 1 Model Applied to Rotation Policy
Authors: Yun, Kyeho Buchanan, Bruce Rao, Ambar G.
Citation: Yun, Kyeho et al., The BB/NBD + 1 Model Applied to Rotation Policy, Marketing science , 10(4), 1991, pp. 348-358
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