Authors: Buechel, Eva C Townsend, Claudia

Citation: C. Buechel, Eva et Townsend, Claudia, Buying Beauty for the Long Run: (Mis)predicting Liking of Product Aesthetics, Journal of consumer research JCR;Consumer research , 45(2), 2018, pp. 275-297

Authors: Morewedge, Carey K Zhu, Meng Buechel, Eva C

Citation: K. Morewedge, Carey et al., Hedonic Contrast Effects Are Larger When Comparisons Are Social,, Journal of consumer research JCR;Consumer research , 46(2), 2019, pp. 286-306