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BALANCE THEORY APPLIED TO SERVICE QUALITY - A FOCUS ON THE ORGANIZATION, PROVIDER, AND CONSUMER TRIAD
Authors:
CARSON PR CARSON KD KNOUSE SB ROE CW
Citation:
Pr. Carson et al., BALANCE THEORY APPLIED TO SERVICE QUALITY - A FOCUS ON THE ORGANIZATION, PROVIDER, AND CONSUMER TRIAD, Journal of business and psychology, 12(2), 1997, pp. 99-120
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