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Results: 1-14 |
Results: 14
AN EMPIRICAL-INVESTIGATION OF THE DYNAMIC MCFADDEN MODEL OF PURCHASE TIMING AND BRAND CHOICE - IMPLICATIONS FOR MARKET-STRUCTURE
Authors: CHINTAGUNTA PK PRASAD AR
Citation: Pk. Chintagunta et Ar. Prasad, AN EMPIRICAL-INVESTIGATION OF THE DYNAMIC MCFADDEN MODEL OF PURCHASE TIMING AND BRAND CHOICE - IMPLICATIONS FOR MARKET-STRUCTURE, Journal of business & economic statistics, 16(1), 1998, pp. 2-12
INVESTIGATING PURCHASE TIMING BEHAVIOR IN 2 RELATED PRODUCT CATEGORIES
Authors: CHINTAGUNTA PK HALDAR S
Citation: Pk. Chintagunta et S. Haldar, INVESTIGATING PURCHASE TIMING BEHAVIOR IN 2 RELATED PRODUCT CATEGORIES, Journal of marketing research, 35(1), 1998, pp. 43-53
HOUSEHOLD HETEROGENEITY AND STATE DEPENDENCE IN A MODEL OF PURCHASE STRINGS - EMPIRICAL RESULTS AND MANAGERIAL IMPLICATIONS
Authors: GUPTA S CHINTAGUNTA PK WITTINK DR
Citation: S. Gupta et al., HOUSEHOLD HETEROGENEITY AND STATE DEPENDENCE IN A MODEL OF PURCHASE STRINGS - EMPIRICAL RESULTS AND MANAGERIAL IMPLICATIONS, International journal of research in marketing, 14(4), 1997, pp. 341-357
A FRAMEWORK FOR INVESTIGATING HABITS, THE HAND OF THE PAST, AND HETEROGENEITY IN DYNAMIC BRAND CHOICE
Authors: ROY R CHINTAGUNTA PK HALDAR S
Citation: R. Roy et al., A FRAMEWORK FOR INVESTIGATING HABITS, THE HAND OF THE PAST, AND HETEROGENEITY IN DYNAMIC BRAND CHOICE, Marketing science, 15(3), 1996, pp. 280-299
PRICING STRATEGIES IN A DYNAMIC DUOPOLY - A DIFFERENTIAL GAME MODEL
Authors: CHINTAGUNTA PK RAO VR
Citation: Pk. Chintagunta et Vr. Rao, PRICING STRATEGIES IN A DYNAMIC DUOPOLY - A DIFFERENTIAL GAME MODEL, Management science, 42(11), 1996, pp. 1501-1514
EMPIRICAL-ANALYSIS OF COMPETITIVE PRODUCT LINE PRICING DECISIONS - LEAD, FOLLOW, OR MOVE TOGETHER
Authors: KADIYALI V VILCASSIM NJ CHINTAGUNTA PK
Citation: V. Kadiyali et al., EMPIRICAL-ANALYSIS OF COMPETITIVE PRODUCT LINE PRICING DECISIONS - LEAD, FOLLOW, OR MOVE TOGETHER, The Journal of business, 69(4), 1996, pp. 459-487
EMPIRICAL-ANALYSIS OF A DYNAMIC DUOPOLY MODEL OF COMPETITION
Authors: CHINTAGUNTA PK JAIN DC
Citation: Pk. Chintagunta et Dc. Jain, EMPIRICAL-ANALYSIS OF A DYNAMIC DUOPOLY MODEL OF COMPETITION, Journal of economics & management strategy, 4(1), 1995, pp. 109-131
A 2-PERIOD REPEATED GAME ADVERTISING INVESTMENT MODEL FOR OLIGOPOLISTIC MARKETS WITH AN APPLICATION TO THE BEER INDUSTRY
Authors: CHINTAGUNTA PK VILCASSIM NJ
Citation: Pk. Chintagunta et Nj. Vilcassim, A 2-PERIOD REPEATED GAME ADVERTISING INVESTMENT MODEL FOR OLIGOPOLISTIC MARKETS WITH AN APPLICATION TO THE BEER INDUSTRY, Decision sciences, 26(4), 1995, pp. 531-559
A RANDOM-COEFFICIENTS LOGIT BRAND-CHOICE MODEL APPLIED TO PANEL-DATA
Authors: JAIN DC VILCASSIM NJ CHINTAGUNTA PK
Citation: Dc. Jain et al., A RANDOM-COEFFICIENTS LOGIT BRAND-CHOICE MODEL APPLIED TO PANEL-DATA, Journal of business & economic statistics, 12(3), 1994, pp. 317-328
HETEROGENEOUS LOGIT MODEL IMPLICATIONS FOR BRAND POSITIONING
Authors: CHINTAGUNTA PK
Citation: Pk. Chintagunta, HETEROGENEOUS LOGIT MODEL IMPLICATIONS FOR BRAND POSITIONING, Journal of marketing research, 31(2), 1994, pp. 304-311
ON USING DEMOGRAPHIC-VARIABLES TO DETERMINE SEGMENT MEMBERSHIP IN LOGIT MIXTURE-MODELS
Authors: GUPTA S CHINTAGUNTA PK
Citation: S. Gupta et Pk. Chintagunta, ON USING DEMOGRAPHIC-VARIABLES TO DETERMINE SEGMENT MEMBERSHIP IN LOGIT MIXTURE-MODELS, Journal of marketing research, 31(1), 1994, pp. 128-136
INVESTIGATING PURCHASE INCIDENCE, BRAND CHOICE AND PURCHASE QUANTITY DECISIONS OF HOUSEHOLDS
Authors: CHINTAGUNTA PK
Citation: Pk. Chintagunta, INVESTIGATING PURCHASE INCIDENCE, BRAND CHOICE AND PURCHASE QUANTITY DECISIONS OF HOUSEHOLDS, Marketing science, 12(2), 1993, pp. 184-208
INVESTIGATING THE SENSITIVITY OF EQUILIBRIUM PROFITS TO ADVERTISING DYNAMICS AND COMPETITIVE EFFECTS
Authors: CHINTAGUNTA PK
Citation: Pk. Chintagunta, INVESTIGATING THE SENSITIVITY OF EQUILIBRIUM PROFITS TO ADVERTISING DYNAMICS AND COMPETITIVE EFFECTS, Management science, 39(9), 1993, pp. 1146-1162
LOGIT MODELING - PRACTICAL APPLICATIONS - DEMARIS,A
Authors: CHINTAGUNTA PK
Citation: Pk. Chintagunta, LOGIT MODELING - PRACTICAL APPLICATIONS - DEMARIS,A, Journal of marketing research, 30(3), 1993, pp. 391-392
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