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Authors: MANGLEBURG TF SIRGY MJ GREWAL D AXSOM D HATZIOS M CLAIBORNE CB BOGLE T
Citation: Tf. Mangleburg et al., THE MODERATING EFFECT OF PRIOR EXPERIENCE IN CONSUMERS USE OF USER-IMAGE BASED VERSUS UTILITARIAN CUES IN BRAND ATTITUDE, Journal of business and psychology, 13(1), 1998, pp. 101-113

Authors: SIRGY MJ GREWAL D MANGLEBURG TF PARK J CHON KS CLAIBORNE CB JOHAR JS BERKMAN H
Citation: Mj. Sirgy et al., ASSESSING THE PREDICTIVE-VALIDITY OF 2 METHODS OF MEASURING SELF-IMAGE CONGRUENCE, Journal of the Academy of Marketing Science, 25(3), 1997, pp. 229-241
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