Authors:
MANGLEBURG TF
SIRGY MJ
GREWAL D
AXSOM D
HATZIOS M
CLAIBORNE CB
BOGLE T
Citation: Tf. Mangleburg et al., THE MODERATING EFFECT OF PRIOR EXPERIENCE IN CONSUMERS USE OF USER-IMAGE BASED VERSUS UTILITARIAN CUES IN BRAND ATTITUDE, Journal of business and psychology, 13(1), 1998, pp. 101-113
Authors:
SIRGY MJ
GREWAL D
MANGLEBURG TF
PARK J
CHON KS
CLAIBORNE CB
JOHAR JS
BERKMAN H
Citation: Mj. Sirgy et al., ASSESSING THE PREDICTIVE-VALIDITY OF 2 METHODS OF MEASURING SELF-IMAGE CONGRUENCE, Journal of the Academy of Marketing Science, 25(3), 1997, pp. 229-241