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THE PRISONERS-DILEMMA AND THE ROLE OF INFORMATION IN SETTING ADVERTISING BUDGETS
Authors: CORFMAN KP LEHMANN DR
Citation: Kp. Corfman et Dr. Lehmann, THE PRISONERS-DILEMMA AND THE ROLE OF INFORMATION IN SETTING ADVERTISING BUDGETS, Journal of advertising, 23(2), 1994, pp. 35-48
THE IMPORTANCE OF OTHERS WELFARE IN EVALUATING BARGAINING OUTCOMES
Authors: CORFMAN KP LEHMANN DR
Citation: Kp. Corfman et Dr. Lehmann, THE IMPORTANCE OF OTHERS WELFARE IN EVALUATING BARGAINING OUTCOMES, Journal of consumer research, 20(1), 1993, pp. 124-137
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