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Results:
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Results: 2
CONSUMER AFFECTIVE REACTIONS TO PRODUCT PROBLEMS WHEN THE TIMING OF WARRANTY EXPIRATION VARIES
Authors:
LASSAR WM FOLKES VS GREWAL D COSTLEY C
Citation:
Wm. Lassar et al., CONSUMER AFFECTIVE REACTIONS TO PRODUCT PROBLEMS WHEN THE TIMING OF WARRANTY EXPIRATION VARIES, Journal of business research, 42(3), 1998, pp. 265-270
COMPARATIVE VERSUS NONCOMPARATIVE ADVERTISING - A METAANALYSIS
Authors:
GREWAL D KAVANOOR S FERN EF COSTLEY C BARNES J
Citation:
D. Grewal et al., COMPARATIVE VERSUS NONCOMPARATIVE ADVERTISING - A METAANALYSIS, Journal of marketing, 61(4), 1997, pp. 1-15
Risultati:
1-2
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