Authors: MEYERSLEVY J LOUIE TA CURREN MT

Citation: J. Meyerslevy et al., HOW DOES THE CONGRUITY OF BRAND NAMES AFFECT EVALUATIONS OF BRAND-NAME EXTENSIONS, Journal of applied psychology, 79(1), 1994, pp. 46-53

Authors: CURREN MT HARICH KR

Citation: Mt. Curren et Kr. Harich, PERFORMANCE ATTRIBUTIONS - EFFECTS OF MOOD AND INVOLVEMENT, Journal of educational psychology, 85(4), 1993, pp. 605-609