Authors: Carpenter, Gregory S.

Citation: S. Carpenter, Gregory, Modeling Competitive Marketing Strategies: The Impact of Marketing-Mix Relationships and Industry Structure, Marketing science , 6(2), 1987, pp. 208-221

Authors: Carpenter, Gregory S. Cooper, Lee G. Hanssens, Dominique M. Midgley, David F.

Citation: S. Carpenter, Gregory et al., Modeling Asymmetric Competition, Marketing science , 7(4), 1988, pp. 393-412