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Results: 2
Modeling Competitive Marketing Strategies: The Impact of Marketing-Mix Relationships and Industry Structure
Authors:
Carpenter, Gregory S.
Citation:
S. Carpenter, Gregory, Modeling Competitive Marketing Strategies: The Impact of Marketing-Mix Relationships and Industry Structure, Marketing science , 6(2), 1987, pp. 208-221
Modeling Asymmetric Competition
Authors:
Carpenter, Gregory S. Cooper, Lee G. Hanssens, Dominique M. Midgley, David F.
Citation:
S. Carpenter, Gregory et al., Modeling Asymmetric Competition, Marketing science , 7(4), 1988, pp. 393-412
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