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Factors Influencing the Selection of Preference Model Form for Continuous Utility Functions in Conjoint Analysis
Authors:
Cattin, Philippe Punj, Girish
Citation:
Cattin, Philippe et Punj, Girish, Factors Influencing the Selection of Preference Model Form for Continuous Utility Functions in Conjoint Analysis, Marketing science , 3(1), 1984, pp. 73-82
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