Authors:
Chu, Junhong
Chintagunta, Pradeep
Cebollada, Javier
Citation: Chu, Junhong et al., A Comparison of Within-Household Price Sensitivity across Online and Offline Channels, Marketing science , 27(2), 2006, pp. 283-299
Authors:
Chu, Junhong
Chintagunta, Pradeep
Cebollada, Javier
Citation: Chu, Junhong et al., A Comparison of Within-Household Price Sensitivity across Online and Offline Channels, Marketing science , 27(2), 2008, pp. 283-299