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Citation: Chae, Boyoun et Hoegg, Joandrea, The Future Looks .Right.: Effects of the Horizontal Location of Advertising Images on Product Attitude, Journal of consumer research JCR;Consumer research , 40(2), 2013, pp. 223-238

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Citation: Chae, Boyoun et Zhu, Rui, Environmental Disorder Leads to Self-Regulatory Failure, Journal of consumer research JCR;Consumer research , 40(6), 2014, pp. 1203-1218