Authors: Cosguner, Koray Chan, Tat Y. Seetharaman, P. B. (Seethu)

Citation: Cosguner, Koray et al., Behavioral Price Discrimination in the Presence of Switching Costs, Marketing science , 36(3), 2017, pp. 426-435

Authors: Chan, Tat Y. Li, Jia Pierce, Lamar

Citation: Y. Chan, Tat et al., Learning from Peers: Knowledge Transfer and Sales Force Productivity Growth, Marketing science , 33(4), 2014, pp. 463-484

Authors: Chan, Tat Y. Park, Young-Hoon

Citation: Y. Chan, Tat et Park, Young-hoon, Consumer Search Activities and the Value of Ad Positions in Sponsored Search Advertising, Marketing science , 34(4), 2015, pp. 606-623

Authors: Wu, Chunhua Che, Hai Chan, Tat Y. Lu, Xianghua

Citation: Wu, Chunhua et al., The Economic Value of Online Reviews, Marketing science , 34(5), 2015, pp. 739-754

Authors: Chan, Tat Y. Wu, Chunhua Xie, Ying

Citation: Y. Chan, Tat et al., Measuring the Lifetime Value of Customers Acquired from Google Search Advertising, Marketing science , 30(5), 2011, pp. 837-850