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Citation: R. Chandrashekaran, The implications of individual differences in reference price utilization for designing effective price communications, J BUS RES, 53(2), 2001, pp. 85-91

Authors: Chandrashekaran, M Mehta, R Chandrashekaran, R Grewal, R

Citation: M. Chandrashekaran et al., Market motives, distinctive capabilities, and domestic inertia: A hybrid model of innovation generation, J MARKET C, 36(1), 1999, pp. 95-112