Authors: Chandukala, Sandeep R. Edwards, Yancy D. Allenby, Greg M.

Citation: R. Chandukala, Sandeep et al., Identifying Unmet Demand, Marketing science , 30(1), 2011, pp. 61-73

Authors: Chandukala, Sandeep R. Dotson, Jeffrey P. Brazell, Jeff D. Allenby, Greg M.

Citation: R. Chandukala, Sandeep et al., Bayesian Analysis of Hierarchical Effects, Marketing science , 30(1), 2011, pp. 123-133