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Results: 1-5 |
Results: 5

Authors: Yang, Haiyang Stamatogiannakis, Antonios Chattopadhyay, Amitava
Citation: Yang, Haiyang et al., Pursuing Attainment versus Maintenance Goals: The Interplay of Self-Construal and Goal Type on Consumer Motivation, Journal of consumer research JCR;Consumer research , 42(1), 2015, pp. 93-108

Authors: Wadhwa, Monica Kim, Jeehye Christine Chattopadhyay, Amitava Wang, Wenbo
Citation: Wadhwa, Monica et al., Unexpected-Framing Effect: Impact of Framing a Product Benefit as Unexpected on Product Desire, Journal of consumer research JCR;Consumer research , 46(2), 2019, pp. 223-245

Authors: Jiang, Yuwei Gorn, Gerald J. Galli, Maria Chattopadhyay, Amitava
Citation: Jiang, Yuwei et al., Does Your Company Have the Right Logo? How and Why Circular- and Angular-Logo Shapes Influence Brand Attribute Judgments, Journal of consumer research JCR;Consumer research , 42(5), 2016, pp. 709-726

Authors: Kim, Jeehye Christine Wadhwa, Monica Chattopadhyay, Amitava
Citation: Kim, Jeehye Christine et al., When Busy Is Less Indulging: Impact of Busy Mindset on Self-Control Behaviors, Journal of consumer research JCR;Consumer research , 45(5), 2019, pp. 933-952

Authors: Mittelman, Mauricio Andrade, Eduardo B. Chattopadhyay, Amitava Brendl, C. Miguel
Citation: Mittelman, Mauricio et al., The Offer Framing Effect: Choosing Single versus Bundled Offerings Affects Variety Seeking, Journal of consumer research JCR;Consumer research , 41(4), 2014, pp. 953-964
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