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Authors:
Wadhwa, Monica
Kim, Jeehye Christine
Chattopadhyay, Amitava
Wang, Wenbo
Citation: Wadhwa, Monica et al., Unexpected-Framing Effect: Impact of Framing a Product Benefit as Unexpected on Product Desire, Journal of consumer research JCR;Consumer research , 46(2), 2019, pp. 223-245
Authors:
Jiang, Yuwei
Gorn, Gerald J.
Galli, Maria
Chattopadhyay, Amitava
Citation: Jiang, Yuwei et al., Does Your Company Have the Right Logo? How and Why Circular- and Angular-Logo Shapes Influence Brand Attribute Judgments, Journal of consumer research JCR;Consumer research , 42(5), 2016, pp. 709-726
Authors:
Kim, Jeehye Christine
Wadhwa, Monica
Chattopadhyay, Amitava
Citation: Kim, Jeehye Christine et al., When Busy Is Less Indulging: Impact of Busy Mindset on Self-Control Behaviors, Journal of consumer research JCR;Consumer research , 45(5), 2019, pp. 933-952
Authors:
Mittelman, Mauricio
Andrade, Eduardo B.
Chattopadhyay, Amitava
Brendl, C. Miguel
Citation: Mittelman, Mauricio et al., The Offer Framing Effect: Choosing Single versus Bundled Offerings Affects Variety Seeking, Journal of consumer research JCR;Consumer research , 41(4), 2014, pp. 953-964