Citation: Ag. Woodside et Jc. Chebat, Updating Heider's balance theory in consumer behavior: A Jewish couple buys a German car and additional buying-consuming transformation stories, PSYCHOL MAR, 18(5), 2001, pp. 475-495
Citation: Jc. Chebat et R. Robicheaux, Preface - The interplay of emotions and cognitions of consumers in the retail environment, J BUS RES, 54(2), 2001, pp. 87-88
Authors:
Chebat, JC
Charlebois, M
Gelinas-Chebat, C
Citation: Jc. Chebat et al., What makes open vs. closed conclusion advertisements more persuasive? The moderating role of prior knowledge and involvement, J BUS RES, 53(2), 2001, pp. 93-102
Citation: Jc. Chebat et L. Dube, Evolution and challenges facing retail atmospherics: The apprentice sorcerer is dying, J BUS RES, 49(2), 2000, pp. 89-90
Citation: Jc. Chebat, Special issue on strategy implementation and assessment research: Researchon implementation deserves as much attention as strategy formulation, J BUS RES, 45(2), 1999, pp. 107-109
Citation: J. Lapierre et al., Value strategy rather than quality strategy: A case of business-to-business professional services, J BUS RES, 45(2), 1999, pp. 235-246