Authors: Soman, Dilip Cheema, Amar

Citation: Soman, Dilip et Cheema, Amar, The Effect of Credit on Spending Decisions: The Role of the Credit Limit and Credibility, Marketing science , 21(1), 2002, pp. 32-53

Authors: Cheema, Amar Chakravarti, Dipankar Sinha, Atanu R.

Citation: Cheema, Amar et al., Bidding Behavior in Descending and Ascending Auctions, Marketing science , 31(5), 2012, pp. 779-800