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Results:
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Results: 2
Third-Party Product Review and Firm Marketing Strategy
Authors:
Chen, Yubo Xie, Jinhong
Citation:
Chen, Yubo et Xie, Jinhong, Third-Party Product Review and Firm Marketing Strategy, Marketing science , 24(2), 2005, pp. 218-240
Social Learning in Networks of Friends versus Strangers
Authors:
Zhang, Jurui Liu, Yong Chen, Yubo
Citation:
Zhang, Jurui et al., Social Learning in Networks of Friends versus Strangers, Marketing science , 34(4), 2015, pp. 573-589
Risultati:
1-2
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