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Results:
1-9
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Results: 9
Authors:
Chen, Yuxin
Joshi, Yogesh V.
Raju, Jagmohan S.
Zhang, Z. John
Citation: Chen, Yuxin et al., A Theory of Combative Advertising, Marketing science , 28(1), 2009, pp. 1-19
Authors:
Chen, Yuxin
Cui, Tony Haitao
Citation: Chen, Yuxin et Cui, Tony Haitao, The Benefit of Uniform Price for Branded Variants, Marketing science , 32(1), 2013, pp. 36-50
Authors:
He, Chuan
Chen, Yuxin
Citation: He, Chuan et Chen, Yuxin, Managing e-Marketplace: A Strategic Analysis of Nonprice Advertising, Marketing science , 25(2), 2006, pp. 175-187
Authors:
Chen, Yuxin
Iyer, Ganesh
Padmanabhan, V.
Citation: Chen, Yuxin et al., Referral Infomediaries, Marketing science , 21(4), 2002, pp. 412-434
Authors:
Bala, Ram
Bhardwaj, Pradeep
Chen, Yuxin
Citation: Bala, Ram et al., Offering Pharmaceutical Samples: The Role of Physician Learning and Patient Payment Ability, Marketing science , 32(3), 2013, pp. 522-527
Authors:
Qian, Yi
Gong, Qiang
Chen, Yuxin
Citation: Qian, Yi et al., Untangling Searchable and Experiential Quality Responses to Counterfeits, Marketing science , 34(4), 2015, pp. 522-538
Authors:
Chen, Yuxin
Iyer, Ganesh
Pazgal, Amit
Citation: Chen, Yuxin et al., Limited Memory, Categorization, and Competition, Marketing science , 29(4), 2010, pp. 650-670
Authors:
Chen, Yuxin
Li, Xinxin
Sun, Monic
Citation: Chen, Yuxin et al., Competitive Mobile Geo Targeting, Marketing science , 36(5), 2017, pp. 666-682
Authors:
Chen, Yuxin
Koenigsberg, Oded
Zhang, Z. John
Citation: Chen, Yuxin et al., Pay-as-You-Wish Pricing, Marketing science , 36(5), 2017, pp. 780-791
Risultati:
1-9
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