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Results: 2

Authors: Ching, Andrew T. Clark, Robert Horstmann, Ignatius Lim, Hyunwoo
Citation: T. Ching, Andrew et al., The Effects of Publicity on Demand: The Case of Anti-Cholesterol Drugs, Marketing science , 35(1), 2016, pp. 158-181

Authors: Ching, Andrew T. Erdem, Tülin Keane, Michael P.
Citation: T. Ching, Andrew et al., Invited Paper: Learning Models: An Assessment of Progress, Challenges, and New Developments, Marketing science , 32(6), 2013, pp. 913-938
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