Authors:
Ching, Andrew T.
Clark, Robert
Horstmann, Ignatius
Lim, Hyunwoo
Citation: T. Ching, Andrew et al., The Effects of Publicity on Demand: The Case of Anti-Cholesterol Drugs, Marketing science , 35(1), 2016, pp. 158-181
Authors:
Ching, Andrew T.
Erdem, Tülin
Keane, Michael P.
Citation: T. Ching, Andrew et al., Invited Paper: Learning Models: An Assessment of Progress, Challenges, and New Developments, Marketing science , 32(6), 2013, pp. 913-938