Citation: Honka, Elisabeth et Chintagunta, Pradeep, Simultaneous or Sequential? Search Strategies in the U.S. Auto Insurance Industry, Marketing science , 36(1), 2017, pp. 21-42
Authors:
Chu, Junhong
Chintagunta, Pradeep
Cebollada, Javier
Citation: Chu, Junhong et al., A Comparison of Within-Household Price Sensitivity across Online and Offline Channels, Marketing science , 27(2), 2006, pp. 283-299
Authors:
Chu, Junhong
Chintagunta, Pradeep
Cebollada, Javier
Citation: Chu, Junhong et al., A Comparison of Within-Household Price Sensitivity across Online and Offline Channels, Marketing science , 27(2), 2008, pp. 283-299