Authors:
Chintagunta, Pradeep K.
Desiraju, Ramarao
Citation: K. Chintagunta, Pradeep et Desiraju, Ramarao, Strategic Pricing and Detailing Behavior in International Markets, Marketing science , 24(1), 2005, pp. 67-80
Citation: Chu, Junhong et K. Chintagunta, Pradeep, Quantifying the Economic Value of Warranties in the U.S. Server Market, Marketing science , 28(1), 2009, pp. 99-121
Citation: K. Chintagunta, Pradeep et Jain, Dipak, A Dynamic Model of Channel Member Strategies for Marketing Expenditures, Marketing science , 11(2), 1992, pp. 168-188
Authors:
Dubé, Jean-Pierre H.
Hitsch, Günter J.
Chintagunta, Pradeep K.
Citation: H. Dubé, Jean-pierre et al., Tipping and Concentration in Markets with Indirect Network Effects, Marketing science , 29(2), 2010, pp. 216-249
Authors:
Sriram, S.
Chintagunta, Pradeep K.
Agarwal, Manoj K.
Citation: S. Sriram, et al., Investigating Consumer Purchase Behavior in Related Technology Product Categories, Marketing science , 29(2), 2010, pp. 291-314
Citation: K. Chintagunta, Pradeep, Estimating a Multinomial Probit Model of Brand Choice Using the Method of Simulated Moments, Marketing science , 11(4), 1992, pp. 386-407
Citation: K. Chintagunta, Pradeep, Endogeneity and Heterogeneity in a Probit Demand Model: Estimation Using Aggregate Data, Marketing science , 20(4), 2001, pp. 442-456
Authors:
Nam, Sungjoon
Manchanda, Puneet
Chintagunta, Pradeep K.
Citation: Nam, Sungjoon et al., The Effect of Signal Quality and Contiguous Word of Mouth on Customer Acquisition for a Video-on-Demand Service, Marketing science , 29(4), 2010, pp. 690-700
Authors:
Kumar, V.
Sriram, S.
Luo, Anita
Chintagunta, Pradeep K.
Citation: V. Kumar, et al., Assessing the Effect of Marketing Investments in a Business Marketing Context, Marketing science , 30(5), 2011, pp. 924-940
Authors:
Chintagunta, Pradeep K.
Gopinath, Shyam
Venkataraman, Sriram
Citation: K. Chintagunta, Pradeep et al., The Effects of Online User Reviews on Movie Box Office Performance: Accounting for Sequential Rollout and Aggregation Across Local Markets, Marketing science , 29(5), 2010, pp. 944-957
Authors:
Chintagunta, Pradeep K.
Nair, Harikesh S.
Citation: K. Chintagunta, Pradeep et S. Nair, Harikesh, Discrete-Choice Models of Consumer Demand in Marketing, Marketing science , 30(6), 2011, pp. 977-996