Authors: Chintagunta, Pradeep K. Chu, Junhong Cebollada, Javier

Citation: K. Chintagunta, Pradeep et al., Quantifying Transaction Costs in Online/Off-line Grocery Channel Choice, Marketing science , 31(1), 2012, pp. 96-114

Authors: Chu, Junhong Chintagunta, Pradeep K.

Citation: Chu, Junhong et K. Chintagunta, Pradeep, Quantifying the Economic Value of Warranties in the U.S. Server Market, Marketing science , 28(1), 2009, pp. 99-121

Authors: Chu, Junhong Chintagunta, Pradeep Cebollada, Javier

Citation: Chu, Junhong et al., A Comparison of Within-Household Price Sensitivity across Online and Offline Channels, Marketing science , 27(2), 2006, pp. 283-299

Authors: Chu, Junhong Chintagunta, Pradeep Cebollada, Javier

Citation: Chu, Junhong et al., A Comparison of Within-Household Price Sensitivity across Online and Offline Channels, Marketing science , 27(2), 2008, pp. 283-299

Authors: Chu, Junhong Manchanda, Puneet

Citation: Chu, Junhong et Manchanda, Puneet, Quantifying Cross and Direct Network Effects in Online Consumer-to-Consumer Platforms, Marketing science , 35(6), 2016, pp. 870-893