Citation: Chu, Junhong et K. Chintagunta, Pradeep, Quantifying the Economic Value of Warranties in the U.S. Server Market, Marketing science , 28(1), 2009, pp. 99-121
Authors:
Chu, Junhong
Chintagunta, Pradeep
Cebollada, Javier
Citation: Chu, Junhong et al., A Comparison of Within-Household Price Sensitivity across Online and Offline Channels, Marketing science , 27(2), 2006, pp. 283-299
Authors:
Chu, Junhong
Chintagunta, Pradeep
Cebollada, Javier
Citation: Chu, Junhong et al., A Comparison of Within-Household Price Sensitivity across Online and Offline Channels, Marketing science , 27(2), 2008, pp. 283-299
Citation: Chu, Junhong et Manchanda, Puneet, Quantifying Cross and Direct Network Effects in Online Consumer-to-Consumer Platforms, Marketing science , 35(6), 2016, pp. 870-893