Authors: Clark, BH

Citation: Bh. Clark, Market-led strategic change: Transforming the process of going to market, 2nd edition, J ACAD MARK, 27(2), 1999, pp. 278-279

Authors: Clark, BH Montgomery, DB

Citation: Bh. Clark et Db. Montgomery, Managerial identification of competitors, J MARKET, 63(3), 1999, pp. 67-83