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Citation: Gershon, Rachel et Cryder, Cynthia, Goods Donations Increase Charitable Credit for Low-Warmth Donors, Journal of consumer research JCR;Consumer research , 45(2), 2018, pp. 451-469

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Citation: Wang, Yanwen et al., Enduring Effects of Goal Achievement and Failure Within Customer Loyalty Programs: A Large-Scale Field Experiment, Marketing science , 35(4), 2016, pp. 565-575