Authors: Currim, Imran S. Schneider, Linda G.

Citation: S. Currim, Imran et G. Schneider, Linda, A Taxonomy of Consumer Purchase Strategies in a Promotion Intensive Environment, Marketing science , 10(2), 1991, pp. 91-110

Authors: Mintz, Ofer Currim, Imran S. Jeliazkov, Ivan

Citation: Mintz, Ofer et al., Information Processing Pattern and Propensity to Buy: An Investigation of Online Point-of-Purchase Behavior, Marketing science , 32(5), 2013, pp. 716-732