Authors: SAMUELFERNANDO P DABHOLKAR PA SACHAN DS

Citation: P. Samuelfernando et al., MOTIVATION OF ALCOHOL-CONSUMPTION AMONG COLLEGE-STUDENTS IN INDIA USING THE LADDERING TECHNIQUE, The FASEB journal, 10(3), 1996, pp. 1430-1430

Authors: DABHOLKAR PA

Citation: Pa. Dabholkar, INCORPORATING CHOICE INTO AN ATTITUDINAL FRAMEWORK - ANALYZING MODELSOF MENTAL COMPARISON PROCESSES, Journal of consumer research, 21(1), 1994, pp. 100-118