Authors: CESTRE G DARMON RY

Citation: G. Cestre et Ry. Darmon, ASSESSING CONSUMER PREFERENCES IN THE CONTEXT OF NEW PRODUCT DIFFUSION, International journal of research in marketing, 15(2), 1998, pp. 123-135

Authors: DARMON RY

Citation: Ry. Darmon, PREDICTING THE LONG-RUN PROFIT IMPACT OF A CONTEMPLATED SALES FORCE COMPENSATION PLAN, The Journal of the Operational Research Society, 48(12), 1997, pp. 1215-1225

Authors: ALI A JOLSON MA DARMON RY

Citation: A. Ali et al., A MODEL FOR OPTIMIZING THE REFUND VALUE IN REBATE PROMOTIONS, Journal of business research, 29(3), 1994, pp. 239-245

Authors: DARMON RY

Citation: Ry. Darmon, NORMATIVE IMPLICATIONS OF A MARKETING DECISION-SUPPORT SYSTEM FOR DESIGNING SALES FORCE QUOTA-REWARD SCHEMES, Canadian journal of the Administrative Sciences Association of Canada, 10(3), 1993, pp. 241-254