Authors: SCHOORMANS JPL ORTT RJ DEBONT CJPM

Citation: Jpl. Schoormans et al., ENHANCING CONCEPT TEST VALIDITY BY USING EXPERT CONSUMERS, The Journal of product innovation management, 12(2), 1995, pp. 153-162

Authors: DEBONT CJPM SCHOORMANS JPL

Citation: Cjpm. Debont et Jpl. Schoormans, THE EFFECTS OF PRODUCT EXPERTISE ON CONSUMER EVALUATIONS OF NEW-PRODUCT CONCEPTS, Journal of economic psychology, 16(4), 1995, pp. 599-615