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Authors: REID LN KING KW DELORME DE
Citation: Ln. Reid et al., TOP-LEVEL AGENCY CREATIVES LOOK AT ADVERTISING CREATIVITY THEN AND NOW, Journal of advertising, 27(2), 1998, pp. 1-16

Authors: ZINKHAN GM DELORME DE
Citation: Gm. Zinkhan et De. Delorme, NARRATIVE ANALYSIS - RIESSMAN,C, Journal of marketing, 59(3), 1995, pp. 99-101
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