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Results:
1-8
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Results: 8
Authors:
MEADOWS M
DIBB S
Citation: M. Meadows et S. Dibb, ASSESSING THE IMPLEMENTATION OF MARKET-SEGMENTATION IN RETAIL FINANCIAL SERVICES, International journal of service industry management, 9(3), 1998, pp. 266
Authors:
MEADOWS M
DIBB S
Citation: M. Meadows et S. Dibb, IMPLEMENTING MARKET-SEGMENTATION STRATEGIES IN UK PERSONAL FINANCIAL SERVICES - PROBLEMS AND PROGRESS, Service industries journal, 18(2), 1998, pp. 45-63
Authors:
DIBB S
Citation: S. Dibb, HOW MARKETING PLANNING BUILDS INTERNAL NETWORKS, Long range planning, 30(1), 1997, pp. 53-63
Authors:
DIBB S
STERN P
Citation: S. Dibb et P. Stern, QUESTIONING THE RELIABILITY OF MARKET-SEGMENTATION TECHNIQUES, Omega, 23(6), 1995, pp. 625-636
Authors:
DIBB S
Citation: S. Dibb, UNDERSTANDING THE LEVEL OF MARKETING ACTIVITY IN THE LEISURE SECTOR, Service industries journal, 15(3), 1995, pp. 257-275
Authors:
DIBB S
Citation: S. Dibb, MODELING IN NEW HOUSING CHOICE - AN APPLICATION, Omega, 22(6), 1994, pp. 589-600
Authors:
DIBB S
SIMKIN L
Citation: S. Dibb et L. Simkin, IMPLEMENTATION PROBLEMS IN INDUSTRIAL MARKET-SEGMENTATION, Industrial marketing management, 23(1), 1994, pp. 55-63
Authors:
DIBB S
SIMKIN L
Citation: S. Dibb et L. Simkin, STRATEGY AND TACTICS - MARKETING LEISURE FACILITIES, Service industries journal, 13(3), 1993, pp. 110-124
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1-8
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