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Results: 1
ORGANIZATIONAL, TECHNICAL AND MARKETING ANTECEDENTS FOR SUCCESSFUL NEW PRODUCT DEVELOPMENT
Authors:
CALANTONE RJ DIBENEDETTO CA DIVINE R
Citation:
Rj. Calantone et al., ORGANIZATIONAL, TECHNICAL AND MARKETING ANTECEDENTS FOR SUCCESSFUL NEW PRODUCT DEVELOPMENT, R & D Management, 23(4), 1993, pp. 337-351
Risultati:
1-1
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